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Two of today’s most prevalent threats to organizational data are data leaks and data breaches. Look no further than the recent “mother of all breaches” – which saw 12TB of user info leaked from across several major apps and services – to understand the degree to which such risks can wreak havoc.

However, data leaks and data breaches are all too often treated as synonyms. And while they do have similarities, to classify them as one and the same reflects an insufficient understanding of the true nature of these threats and in turn an insufficient understanding of how to properly protect against them.

This article illuminates the differences between data leaks and data breaches, dives into their common causes, and explores proactive ways to prevent such threats from occurring in the first place.

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Data leaks and data breaches: definitions and distinctions

A data breach refers to instances where an unauthorized person, typically a hacker or other bad actor, intentionally accesses sensitive data, usually with the intent to steal, sell, or hold hostage whatever critical data they can get their hands on.

Data breaching hackers will exploit vulnerabilities in an organization’s digital environment or tech stack, giving them unfettered access to confidential information such as financial records, user details or personally identifiable information (PII), company secrets, and more. It is crucial for organizations to secure themselves against data breaches, as the pervasiveness and cost of such attacks are continually rising.

Alternatively, data leaks occur when sensitive data is inadvertently exposed, typically due to negligence or oversight, and can threaten data both while it is at rest in a database or while in motion between data storage locations. As the name suggests, data leaks do not necessarily come about through the efforts of a bad actor, nor do they always result in theft or ransom – rather the data is simply compromised by being left vulnerable. Due to their often-accidental nature, data leaks are particularly difficult to detect and remediate, making them an equally serious threat to organizations’ security.

Common causes of data leaks

The risk of data leaks is typically due to internal errors by the organization that owns the data. This can include misconfigured databases, unpatched infrastructure, unprotected servers, or insufficient runtime security. 

Counterintuitively, there are cases where data leaks occur when data that was already compromised due to a data breach and is made accessible on the dark web, or even on approved public data stores, and is thus exposed beyond the scope of the original breach.

Human error

One common cause is human error. This often occurs when an inexperienced or negligent employee misuses data, particularly while using external applications, where they might input or transfer sensitive data without understanding that they have left it exposed. Generative AI has heightened this concern – it is all too easy for an employee to input PII into a tool such as ChatGPT without realizing they’ve entered that information into the entire AI model’s entire training dataset.

Third-party vulnerabilities

Another issue arises around external applications such as third-party SaaS platforms, which either require inputted employee data or are given access to organizational data. This leaves all such connected data, no matter how secure on-premises, vulnerable within the third-party platform.

In fact, many organizations have more unprotected data than they realize, but little is done to secure it against leakage. Unfortunately, it is all too often only recognized as an issue once the data falls into the wrong hands, at which point it is already too late to be rectified. While data leaks can be harder to detect than data breaches due to their passive or accidental nature, organizations can get ahead of them before hackers take advantage of the situation.

Common causes of data breaches

There are a wide variety of data breaches, as they can occur during any kind of cyberattack. And as the variety of cyberattacks is continually growing, so too are the possible avenues to data breaches. 

Compromised credentials

Compromised credentials are among the most basic and simple causes. When employee passwords are compromised, whether through negligence, overly simple passwords, or through a hacker obtaining employees’ PIIs (often through phishing campaigns), it is easy for bad actors to gain access to company data through direct channels and network access without raising any immediate security flags. 

Social engineering

Even as education around cybersecurity best practices grows, social engineering scams are still effective at lulling employees into inadvertently sharing login details. For instance, a phishing scam may introduce a convincing but fake internal company site which asks for employees to provide login information. Fake emails or website prompts can also result in malware attacks, resulting in data breaches.

Unsecure applications

Insufficient security in software applications is another common vector for hackers to steal company data. Indeed, most enterprises today employ some (if not many) third-party software applications for everything from employee management to payrolling to cloud storage. Even when a company’s network infrastructure or databases are internally secure, it is harder to ensure that all of the software applications in use are also fully secured. When these applications are given access to an otherwise secure internal network, their vulnerabilities offer an easy back-door through which hackers can access organizational data.

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Strategies to minimize the risk of data leaks and data breaches

It will always cost a company less to spend on robust security measures than it will to recover stolen or ransomed data or to patch vulnerabilities that have already been exploited. 

Accordingly, the best practice for minimizing the risk of data leaks and data breaches is to focus on proactive prevention rather than passive patching or post-leak/breach triage. To do so, companies must do more than rely solely on risk analysis and posture management, security approaches which afford risk awareness but don’t block threats or reinforce security gaps.

Organizations must also ensure that security measures are in place for data in all its forms and across all environments — finding ways to secure their data during runtime as well as when it is static. All too often, companies focus solely on securing their data while it is at rest in a database. Just because a database is relatively free of risks and the data therein relatively secure, that same data can be exposed to leakage or become vulnerable to breaches when moving between data storage locations.

As human error is a common risk for both data leaks and data breaches, security leaders should enforce clear organizational policies around data protection and update these policies as threats evolve or new applications make their way into the tech stack.

How CrowdStrike protects against data leaks and breaches

Understanding the difference between data leaks and data breaches underscores the need for robust, adaptable security. CrowdStrike addresses these challenges with solutions designed to protect organizations of all sizes. For small businesses, its intuitive tools reduce complexity, while enterprises benefit from comprehensive and centralized control. 

The CrowdStrike Falcon® Platform helps businesses stay secure by stopping breaches and preventing leaks. Whether securing endpoints, identities, or cloud environments, with these tools, companies can safeguard their data and operations with confidence. CrowdStrike ensures sensitive information stays protected so businesses can focus on growth without fear of cyber threats. 

Dana Raveh is a Director of Product Marketing for Data and Cloud Security at CrowdStrike. Before joining CrowdStrike, Dana led marketing teams in cybersecurity startups, including Seemplicity Security and Flow Security (acquired by Crowdstrike), where she served as the VP of marketing. Dana also had various product management and product marketing roles in a number of global organizations, such as Checkmarx. She holds a PhD in cognitive neuroscience from University College London.