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Mercedes-AMG Petronas Formula One Team Case Study

Mercedes-AMG Petronas F1 Team Case Study Cover Image

Formula Oneā„¢ is a celebration of the extreme: speed, risk, stakes and success. But while the sport is steeped in adrenaline and emotion, it is grounded in science and math. The pinnacle of motorsport, F1 racing is not just a form of entertainment, but a feat of modern-day engineering.

The Mercedes-AMG Petronas Formula One Team is one of the most dominant forces in F1 today, and a company that recognizes the role of technology and data in competition. The organization draws 18,000 channels of data on its racing cars, measuring everything from pressure and temperature to acceleration and force. Vehicles are equipped with as many as 300 sensors, collectively generating one terabyte of data each race weekend, all of which is transported to the trackside engineering team and the factory in near real time.

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